Everyone in business can write. Only some will get it right.
Unless you’re writing for billboards, good copy is invisible. It’s the medium, not the message. The reader should leave informed, entertained, convinced or… well, you tell us. What do you want to achieve? We’ll apply this to your product or service and produce compelling, invisible copy.
Register is everything. Get the tone of voice wrong and the copy will jar – your audience will lose focus. We work hard to get the tone of voice right for your business and your customers.
From the driest technical manual to the movie poster tagline, copy tells a story. It must be engaging and it must provide sufficient reward for the reader. Getting that right requires technical accuracy and a talent for clarity; an ability to fulfil both the purpose and the spirit.
‘Good writing is essentially rewriting,’ said Roald Dahl and we wouldn’t dare to disagree. Writing is a craft like any other, and copywriting is particularly iterative in nature. Before you even see a draft it will have been written and rewritten several times; it’s then available for input, thoughts and ideas to make it stronger, tighter and more compelling.
We’re friendly and down-to-earth people. But we’re ambitious, too. We want to work with you to deliver projects that bring you delight and success, and make us proud.
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2024
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