Ellie Hartley Flowers
Proudly individual flowers from the heart of Mayfair
The Brief
Ellie Hartley Flowers needed a new website. The logo and a pink pre-existed, the rest needed work. As part of the redesign, they wanted to introduce e-commerce to the site allowing users to order bouquets to be delivered locally.
Deliverables
Website
e-Commerce
The Solution
The flowers truly are the star for this project. The key here was not only to make the flowers the hero but to convey the modern elegance that is part of all of their work.
Pink is a big thing – it’s part of their brand. It had to be incorporated into the website but to help reflect that sense of elegance, it had to be used tastefully.
Musky shades were chosen and used along-side a complementary grey. A ribbon graphic was also introduced and then used throughout the website as part of the navigation and buttons.
Clear, focused sectors
The commercial sector is a big part of EHF. This is divided into Hotels and Events. Events covering Weddings, Private Functions and Christmas. They also offer bespoke flowers for the home.
It was agreed early in the project that each of the three areas are important enough to have their own sections on the site.
Each section (of course) has a gallery of images showcasing some stunning flower work.
Device optimisation
As with all Gulp creative websites this was optimised for all devices delivering responsive versions that adapt in layout and font size to the device they are view from.
e-Commerce
Offering bouquets on the website with free local delivery is something EHF has wanted to do for a while. The flowers will change seasonally and our client will be able to update images and text as much as they like via the Content Management System (CMS) to reflect their latest offerings.
Purchases link seamlessly to their payment gateway and accounts system with automatic email responses going to the customer at each stage.
Clients
Proof of skills is sometimes found in the clients you work for. EHF are extremely proud to be working for some huge names and they of course wanted to shout about this (in a tasteful way of course).
This is done via their new Our Clients page.
Contact Us
The Perfect Finishing Touch page features wedding flowers and a gallery of example event photos. A contact form is provided underneath each of the gallery pages and of course on the contact us page.
Real feedback from happy clients
We’re thrilled with the end result and have already received so many compliments on the website! We highly recommend Gulp Creative- especially Nic to anyone looking for a reliable, creative and supportive web design company.