The Brief
To design a leave behind brochure for wholesale gifting solutions that’s different to competitors. To work with the existing brand and develop it to deliver more personality, more reflective of the people behind the business and their approach. To update the logo strapline.
Deliverables
An A4 brochure (with personality!)
Logo adjustment
Sketch-style illustration
The Solution
To stand out we knew this brochure needed personality. None of the competitors did things this way. Gulp started by looking at the existing, trusted logo. In addition to its origin meaning, to us, this also looked like a collection of smiles and this being a resource for products that bring joy, we worked on a concept that sells happiness.
We combined conversational style headline copywriting with a friendly, personality-full font. This is “where the big smiles come from” as a title was a big hit and has since been adopted for use across other items.
Illustrations
Part of The Source’s offering is space planning. How to fit promotional items into spaces where layout and flow is vital. Sketching this out initially, is the fastest way to come up with bespoke space solutions and ideas and so a sketch style of illustration was adopted for use throughout the brochure.
Integrating these sketches with actual product images helps to communicate the proposed reality.
Digital brochure
Once the print brochure design was agreed, we optimised a digital version that could be edited to create bespoke PDFs and emailed to prospects giving them a version focussed on their specific needs.
Change for the better
Are you doing things the same way as the rest of your industry? Maybe fresh eyes could help you change that?
Get in touch to see if there’s a fit to working together.
