The Brief
To design and deliver two brochure variations worthy of the high-end tree houses Blue Forest design and build all over the world for corporate and private clients.
Deliverables
- Printed brochure x2
- Digital brochure x2
Concept
Earthy. Focussing on the product. Delivering on the whole brochure experience. An off-white, slightly rough to the touch, uncoated stock was chosen to give a more natural, tactile feel and complement the stunning product and photography.
The solution
Blue Forest had commissioned some stunning photography of some of their most impressive tree houses. The design solution for this brochure had to use this in its full glory. Right from the start, the paper we’d be using was considered and established. Gulp specified a heavy off-white, uncoated stock to help communicate the quality of the product. The gentle earthy tones and textures this paper brings meant that it was the only contender in our minds and we were delighted when Blue Forest could see and understood our vision here.
A clean considered layout with unique embellishments to help convey the bespoke aspect of the product whilst remaining consistent with the website.
Photography
Celebrating the full page image and materials involved.
Typography
Crisp, a mix of classic and contemporary. Consistent with the website.
Oversized
Part of the brief was to create a “coffee-table” brochure that people would love keep and look through. To help it to stand out Gulp Creative designed this as an oversized A4. The unique size also linked the brochure to the bespoke product.
Unique Graphics
Lettering detail design style developed exclusively for Blue Forest.
