The brief
A fantastic school with great facilities, Vinehall already had in place a set of five characters to support reception learning. However, whilst the characters were proving to be very successful, their image was sometimes hard to relate to and lacked consistency in execution. Vinehall needed five characters to be developed into own-able illustrations. Gulp set about illustrating new ones.
Once the characters were established, Gulp designed a set of 9 record books for 3 age bands, to aid the pupils’ learning journey and to help keep track of their individual achievements as they move through the school.
Deliverables
- Character illustration
- Set of nine student books
Concept
Nine books for three age bands.
Solution
Gulp spent a great deal of time getting to know the existing characters and how they were used throughout the early years of schooling. Once this was understood, we set about developing and illustrating new characters to relate sympathetically to the existing animals but to provide a more consistent and appealing style to help students to relate. Once these were established, Gulp designed a set of nine books: one for all students in reception introducing the animals, then a slightly older feeling set of four one for each “house” used by the middle years and then finally a more grown up approach (with no animal characters) for the final set of four for the final years (to age 13). The books and characters have been a great success.
Reception years
Characterful + friendly books for those early years.
An introduction to the characters.
Achievements
A place for comments and rewards.
School, scary?
Nope, not any more.
The middle years
Books for those middle years, fewer character appearances.
What the client says
“The house books are being so well used and loved – it’s been fantastic. They are really loving them and staff are finding them so useful too… it’s made a huge impact to all we do here, so thank you so much for them!”
All grown up
Designs for the older pupils.
Inside
Familiar graphics reflecting established processes and traditions.
