Mark – Psychotherapist
A website for Relational Therapy
The Brief
To design a website for a therapy service that feels like a calm place, one that provides all the relevant information about the business of course, but sets the tone by slowing things down and linking, in some way to nature (reflective of one of the therapy approaches offered).
This is a very personal service and one that’s handled with great sensitivity. The site needed also to reflect this human side.
Deliverables
Concept
Website
Solution
The answer here had to come by combining nature with a positive human influence to deliver a concept that incorporated all the clients requirements and did it with an almost a tactile feeling.
Watercolour paintings of flora and fauna was the perfect way to combine the nature side of the therapy offered, with the human side.
Soft images of nature on watercolour paper and lots of space around the content not only delivers a feeling of calm but slows the user down, reassuring them that they’ve found the right place.
If you feel like you offer something different to the rest but you’re struggling to reach your audience, get in touch to see if Gulp Creative can make a difference.