The brief
To develop a new school logo – an evolution of the existing. Photoshoot within the school to capture images of current pupils. Develop a printed prospectus aimed at new parents.
Deliverables
- Logo
- Photoshoot
- Prospectus
The logo
Symbolic of the new school.
The solution
We developed the new logo incorporating the phoenix (symbolic of their rise from the ashes from when the school burnt down) and a stylised illustration of the bridge used to access the school. Colours represent new pupils (spring green and pupils that are about to leave (darker/stronger green). We also photographed the pupils to create a bank of images to draw from and designed the welcome brochure for prospective parents.
The prospectus
Pupils are the focus.
Type
Typefaces chosen for their humanistic appeal.
Inside the prospectus
Bespoke imagery.
Photo library
A library of unrestricted images.
