Berry & Lamberts

Illustrating legal services in a website

The brief

Tunbridge Wells based solicitors Berry and Lamberts are located in a competitive area for their industry. They wanted a new website that would help them to be memorable, something that would convey personality but also remain professional in appearance. They wanted to communicate using less legal jargon but without sounding patronising.

Deliverables

Website

Concept

Isometric townspeople, illustrations with personality.

The Solution

Gulp developed a clean, fresh, modern look and feel for Berry & Lamberts, very different to the previous design. To communicate that Berry & Lamberts can help with all stages of life’s journey, Gulp created a hero scene featuring a pathway. Sections within the scene represent the main service areas and the characters featured become the mascots. Lots of white space and simple fonts were key in creating the clean styling.