AMEND had strong brand colours that had been diluted over time with yellows varying in shade a little use of the black. The brief here was to redesign the website ensuring the brand colours were front and centre. There was a mass of content to transfer over from the existing site plus they needed an economical way to be able to sell merchandise to help raise funds.
Strong brand reinforcement.
We began by re-establishing the two primary colours from the original brand. From here we mapped all the required pages from the existing site reorganising them to ensure navigation would be as simple as possible. Once we had these two parts clearly established, we went on to design all significant pages for presentation. The site also includes a PayPal e-commerce solution keeping as much of the merchandise costs within the charity itself.
Content reflows for mobile.
Royalty free stock images.